As a kid, did you buy those pharmacy-branded Valentine’s Day Cards with cheesy sayings like “Just speeding by with Valentine 'Hi'”?
Right now, there’s a buzz of excitement around the entire company—every office, every city, every single person is pumped. And I’m not just saying that. It’s REAL. You can feel the energy in every meeting, message, and email.
Many companies have core values. You can often find them on the company’s website and the CEO most likely knows them. However, they’re a waste of time if they’re not ALIVE in the organization. Even if every member of your organization can recite them, that’s not enough. Core values that are alive in an organization are transformational.